Saloodo! adopts Black Rhino Apollo

Abu Dhabi, UAE, December 16, 2019

From now on, Saloodo! will save a wild animal for every milestone the start-up reaches on its way to becoming a global logistics platform for everyone.

The digital freight platform Saloodo! shows a sense of responsibility in transport and logistics and especially in environmental protection. Not only by saving the environment by optimizing freight capacity and avoiding empty runs. The company takes concrete action: From now on, Saloodo! will save a wild animal for every milestone the start-up reaches on its way to becoming a global logistics platform for everyone. Latest member of Saloodo! Family has become “Apollo”.

Apollo is a black rhino that was discovered in September 2019 next to its dead mother in Tsavo West National Park in Kenya. Vulnerable to predation and still milk dependent, the little guy was rescued and taken to the Sheldrick Wildlife Trust. Apollo is now being reared there with strong support from Saloodo!.

Black rhinos are threatened with extinction by poaching and climate change. In 1960 there were still about 100,000 black rhinos on the African continent. To date, the number has fallen by more than 98 percent to around 4,800 animals. Saloodo! would like to make a small contribution to the protection of these fascinating animals.

And Apollo? He has settled in well to his new home and is very happy. He starts his days early, usually comes out of his stable at six in the morning to graze nearby after enjoying his morning milk. After that, school begins for him: Every day the rangers show him more of the world outside the orphanage so that he can get used to his future habitat.

For more info about Apollo and his story, please take a look here: https://www.sheldrickwildlifetrust.org/news/updates/rescue-apollo

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